:root {
  --ink: #111111;
  --paper: #ffffff;
  --warm: #f4f1ec;
  --muted: #6f6a63;
  --line: #d8d3cc;
  --orange: #f66b00;
  --orange-dark: #d85c00;
  --shadow: rgba(17, 17, 17, 0.12);
  --fast: 160ms cubic-bezier(0.4, 0, 0.2, 1);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 16px;
  line-height: 1.5;
  letter-spacing: 0;
  -webkit-font-smoothing: antialiased;
}

img {
  display: block;
  max-width: 100%;
  height: auto;
}

a {
  color: inherit;
  text-decoration: none;
}

a:focus-visible,
button:focus-visible {
  outline: 2px solid var(--orange);
  outline-offset: 3px;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 28px;
  min-height: 68px;
  padding: 0 34px;
  border-bottom: 1px solid var(--ink);
  background: rgba(255, 255, 255, 0.94);
  backdrop-filter: blur(8px);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  font-size: 21px;
  font-weight: 800;
}

.brand svg {
  flex: 0 0 auto;
}

.top-nav {
  display: flex;
  justify-content: center;
  gap: 28px;
}

.top-nav a,
.header-cta,
.eyebrow,
.btn,
.ticker span,
.world-caption span,
.mini-world span,
.scenario-list span,
.insert-card small,
.fine-print {
  letter-spacing: 0;
}

.top-nav a {
  padding: 8px 0;
  color: var(--muted);
  font-size: 12px;
  font-weight: 700;
  text-transform: uppercase;
  border-bottom: 2px solid transparent;
  transition: color var(--fast), border-color var(--fast);
}

.top-nav a:hover {
  color: var(--orange-dark);
  border-color: var(--orange);
}

.header-cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 40px;
  padding: 0 18px;
  color: #fff;
  background: var(--ink);
  border: 1px solid var(--ink);
  font-size: 12px;
  font-weight: 800;
  text-transform: uppercase;
  transition: background var(--fast), border-color var(--fast);
}

.header-cta:hover {
  background: var(--orange);
  border-color: var(--orange);
}

.hero {
  position: relative;
  display: grid;
  grid-template-columns: 45% 55%;
  height: calc(100vh - 68px);
  min-height: 720px;
  max-height: 860px;
  overflow: hidden;
  border-bottom: 1px solid var(--ink);
}

.hero-watermark {
  position: absolute;
  z-index: 0;
  top: 26px;
  left: 34px;
  margin: 0;
  color: rgba(17, 17, 17, 0.08);
  font-size: 150px;
  line-height: 0.9;
  font-weight: 900;
  text-transform: uppercase;
  white-space: nowrap;
  pointer-events: none;
}

.hero-copy {
  position: relative;
  z-index: 1;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 120px 54px 46px 34px;
}

.eyebrow {
  margin: 0 0 16px;
  color: var(--muted);
  font-size: 12px;
  font-weight: 800;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  letter-spacing: 0;
}

.hero h1 {
  max-width: 590px;
  margin: 0 0 24px;
  font-size: 58px;
  line-height: 1;
  font-weight: 900;
  text-transform: uppercase;
}

.hero-lead {
  max-width: 480px;
  margin: 0 0 28px;
  color: var(--muted);
  font-size: 17px;
}

.hero-actions {
  display: flex;
  align-items: center;
  gap: 14px;
  flex-wrap: wrap;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 54px;
  padding: 0 26px;
  border: 1px solid var(--ink);
  font-size: 13px;
  font-weight: 900;
  text-transform: uppercase;
  transition: background var(--fast), color var(--fast), border-color var(--fast);
}

.btn-primary {
  color: #fff;
  background: var(--orange);
  border-color: var(--orange);
}

.btn-primary:hover {
  background: var(--ink);
  border-color: var(--ink);
}

.btn-secondary {
  background: #fff;
}

.btn-secondary:hover,
.btn-dark:hover {
  color: #fff;
  background: var(--orange);
  border-color: var(--orange);
}

.btn-dark {
  color: #fff;
  background: var(--ink);
}

.hero-media {
  position: relative;
  display: block;
  min-height: 0;
  overflow: hidden;
  border-left: 1px solid var(--ink);
}

.hero-media img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 30%;
  transition: transform 420ms ease;
}

.hero-media:hover img {
  transform: scale(1.015);
}

.hero-media span {
  position: absolute;
  left: 22px;
  bottom: 22px;
  padding: 10px 14px;
  color: #fff;
  background: rgba(17, 17, 17, 0.86);
  font-size: 12px;
  font-weight: 800;
  text-transform: uppercase;
}

.ticker {
  display: flex;
  gap: 24px;
  align-items: center;
  min-height: 58px;
  padding: 0 34px;
  overflow-x: auto;
  border-bottom: 1px solid var(--ink);
  white-space: nowrap;
  scrollbar-width: none;
}

.ticker::-webkit-scrollbar {
  display: none;
}

.ticker span {
  font-size: 13px;
  font-weight: 800;
  text-transform: uppercase;
}

.ticker span::before {
  content: "";
  display: inline-block;
  width: 7px;
  height: 7px;
  margin-right: 14px;
  background: var(--orange);
}

.section {
  padding: 88px 34px;
}

.section-head {
  display: grid;
  grid-template-columns: 170px minmax(0, 1fr) minmax(260px, 430px);
  gap: 28px;
  align-items: end;
  margin-bottom: 38px;
}

.section-head h2 {
  margin: 0;
  font-size: 42px;
  line-height: 1.04;
  font-weight: 900;
  text-transform: uppercase;
}

.section-head p:last-child {
  margin: 0;
  color: var(--muted);
  font-size: 15px;
}

.world-layout {
  display: grid;
  grid-template-columns: 7fr 5fr;
  border: 1px solid var(--ink);
}

.world-card {
  display: flex;
  flex-direction: column;
  min-height: 680px;
  border-right: 1px solid var(--ink);
}

.world-image {
  position: relative;
  flex: 1;
  overflow: hidden;
  background: var(--warm);
}

.world-image img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 18%;
}

.world-image .swap {
  opacity: 0;
  transition: opacity var(--fast);
}

.world-card:hover .swap {
  opacity: 1;
}

.world-caption,
.mini-world div {
  display: grid;
  grid-template-columns: auto 1fr auto;
  gap: 16px;
  align-items: center;
  min-height: 76px;
  padding: 20px 24px;
  border-top: 1px solid var(--ink);
  background: #fff;
}

.world-caption span,
.mini-world span,
.scenario-list span {
  color: var(--orange);
  font-size: 12px;
  font-weight: 900;
}

.world-caption strong,
.mini-world strong {
  font-size: 20px;
  text-transform: uppercase;
}

.world-caption em,
.mini-world em {
  color: var(--muted);
  font-size: 12px;
  font-style: normal;
  font-weight: 800;
  text-transform: uppercase;
}

.world-side {
  display: grid;
  grid-template-rows: 1fr 1fr;
}

.mini-world {
  display: grid;
  grid-template-rows: 1fr auto;
  min-height: 340px;
  border-bottom: 1px solid var(--ink);
}

.mini-world:last-child {
  border-bottom: 0;
}

.mini-world img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 20%;
}

.brand-code {
  display: grid;
  grid-template-columns: 38% 1fr 280px;
  gap: 0;
  align-items: stretch;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  background: var(--warm);
}

.brand-mark-tile {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  min-height: 360px;
  padding: 42px;
  border-right: 1px solid var(--ink);
  background: #fff;
}

.brand-mark-tile span {
  position: relative;
  display: block;
}

.brand-mark-tile span::before {
  content: "";
  position: absolute;
  inset: 18%;
  background: var(--orange);
  clip-path: polygon(0 0, 42% 0, 50% 60%, 58% 0, 100% 0, 58% 100%, 42% 100%);
}

.brand-mark-tile span::after {
  content: "";
  position: absolute;
  right: 18%;
  bottom: 24%;
  width: 22%;
  aspect-ratio: 1;
  border-radius: 50%;
  background: var(--orange);
}

.brand-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 54px;
}

.brand-copy h2 {
  max-width: 600px;
  margin: 0 0 22px;
  font-size: 44px;
  line-height: 1.05;
  font-weight: 900;
  text-transform: uppercase;
}

.brand-copy p:last-child {
  max-width: 540px;
  margin: 0;
  color: var(--muted);
}

.insert-card {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  margin: 30px;
  padding: 26px;
  min-height: 300px;
  border: 1px solid var(--ink);
  background: var(--ink);
  color: #fff;
  box-shadow: 0 18px 42px var(--shadow);
}

.insert-card p {
  margin: 0;
  font-size: 25px;
  line-height: 1.12;
  font-weight: 900;
  text-transform: uppercase;
}

.insert-card p::first-letter {
  color: var(--orange);
}

.insert-card small {
  color: rgba(255, 255, 255, 0.62);
  font-size: 12px;
  font-weight: 800;
  text-transform: uppercase;
}

.proof-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border: 1px solid var(--ink);
}

.proof-grid figure,
.wear-grid figure {
  position: relative;
  margin: 0;
  overflow: hidden;
  border-right: 1px solid var(--ink);
  background: var(--warm);
}

.proof-grid figure:last-child,
.wear-grid figure:last-child {
  border-right: 0;
}

.proof-grid img,
.wear-grid img {
  width: 100%;
  height: 100%;
  aspect-ratio: 3 / 4;
  object-fit: cover;
  transition: transform 420ms ease;
}

.proof-grid figure:hover img,
.wear-grid figure:hover img {
  transform: scale(1.02);
}

.proof-grid figcaption,
.wear-grid figcaption {
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  padding: 14px 18px;
  border-top: 1px solid var(--ink);
  background: rgba(255, 255, 255, 0.92);
  font-size: 13px;
  font-weight: 900;
  text-transform: uppercase;
}

.scenario-list {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border: 1px solid var(--ink);
}

.scenario-list a {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  min-height: 230px;
  padding: 24px;
  border-right: 1px solid var(--ink);
  transition: color var(--fast), background var(--fast);
}

.scenario-list a:last-child {
  border-right: 0;
}

.scenario-list a:hover {
  color: #fff;
  background: var(--orange);
}

.scenario-list a:hover span,
.scenario-list a:hover em {
  color: rgba(255, 255, 255, 0.82);
}

.scenario-list strong {
  margin-top: auto;
  font-size: 25px;
  text-transform: uppercase;
}

.scenario-list em {
  display: block;
  margin-top: 7px;
  color: var(--muted);
  font-size: 13px;
  font-style: normal;
}

.story-band {
  display: grid;
  grid-template-columns: 44% 56%;
  align-items: center;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
  background: var(--ink);
  color: #fff;
}

.story-band img {
  width: 100%;
  height: 620px;
  object-fit: cover;
}

.story-band div {
  padding: 54px;
}

.story-band .eyebrow,
.final-cta .eyebrow {
  color: rgba(255, 255, 255, 0.58);
}

.story-band h2 {
  max-width: 600px;
  margin: 0 0 22px;
  font-size: 48px;
  line-height: 1.04;
  font-weight: 900;
  text-transform: uppercase;
}

.story-band p {
  max-width: 540px;
  color: rgba(255, 255, 255, 0.7);
}

.final-cta {
  position: relative;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 36px;
  align-items: end;
  overflow: hidden;
  padding: 82px 34px;
  background: var(--ink);
  color: #fff;
}

.final-cta .hero-watermark {
  color: rgba(255, 255, 255, 0.08);
}

.final-cta > div,
.final-cta .btn {
  position: relative;
  z-index: 1;
}

.final-cta h2 {
  max-width: 800px;
  margin: 0 0 14px;
  font-size: 54px;
  line-height: 1;
  font-weight: 900;
  text-transform: uppercase;
}

.final-cta p:last-child {
  max-width: 560px;
  margin: 0;
  color: rgba(255, 255, 255, 0.64);
}

.site-footer {
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 24px;
  padding: 28px 34px;
  border-top: 1px solid var(--ink);
  color: var(--muted);
  font-size: 13px;
}

.site-footer p {
  margin: 0;
}

.site-footer a:last-child {
  font-weight: 800;
  text-transform: uppercase;
}

.mobile-buy {
  display: none;
}

.breadcrumbs {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  padding: 18px 34px;
  border-bottom: 1px solid var(--line);
  color: var(--muted);
  font-size: 13px;
  font-weight: 800;
  text-transform: uppercase;
}

.breadcrumbs a:hover {
  color: var(--orange-dark);
}

.pdp-hero {
  display: grid;
  grid-template-columns: 42% 58%;
  border-bottom: 1px solid var(--ink);
}

.pdp-copy {
  position: sticky;
  top: 68px;
  align-self: start;
  min-height: calc(100vh - 68px);
  padding: 70px 44px 56px 34px;
}

.pdp-copy h1 {
  max-width: 560px;
  margin: 0 0 22px;
  font-size: 64px;
  line-height: 1;
  font-weight: 900;
  text-transform: uppercase;
}

.pdp-copy > p {
  max-width: 480px;
  color: var(--muted);
}

.specs {
  max-width: 520px;
  margin: 36px 0;
  border-top: 1px solid var(--ink);
}

.specs div {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  padding: 14px 0;
  border-bottom: 1px solid var(--line);
}

.specs dt {
  color: var(--muted);
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
}

.specs dd {
  margin: 0;
  text-align: right;
  font-weight: 700;
}

.fine-print {
  max-width: 460px;
  color: var(--muted);
  font-size: 12px;
}

.pdp-gallery {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border-left: 1px solid var(--ink);
}

.pdp-gallery img {
  width: 100%;
  height: 100%;
  min-height: 520px;
  object-fit: cover;
  border-left: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.pdp-gallery .gallery-main {
  grid-row: span 2;
  min-height: 100%;
  border-left: 0;
}

.proof-grid-wide {
  grid-template-columns: repeat(4, 1fr);
}

.size-layout {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border: 1px solid var(--ink);
}

.size-layout table {
  width: 100%;
  border-collapse: collapse;
}

.size-layout th,
.size-layout td {
  padding: 18px 20px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  text-align: left;
}

.size-layout th {
  background: var(--warm);
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
}

.size-layout td:first-child {
  font-weight: 900;
}

.assistant-card {
  padding: 34px;
  background: var(--warm);
  border-left: 1px solid var(--ink);
}

.assistant-card span {
  display: inline-block;
  margin-bottom: 22px;
  padding: 7px 11px;
  color: #fff;
  background: var(--orange);
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
}

.assistant-card h3 {
  max-width: 430px;
  margin: 0 0 16px;
  font-size: 32px;
  line-height: 1.05;
  text-transform: uppercase;
}

.assistant-card p {
  max-width: 430px;
  margin: 0;
  color: var(--muted);
}

.wear-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border: 1px solid var(--ink);
}

.back-strip {
  display: block;
  padding: 34px;
  border-top: 1px solid var(--ink);
  text-align: center;
  font-size: 13px;
  font-weight: 900;
  text-transform: uppercase;
  transition: color var(--fast), background var(--fast);
}

.back-strip:hover {
  color: #fff;
  background: var(--orange);
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
  }
}

/* Urban v3: Product Monument+ */
.urban-v3 .hero {
  grid-template-columns: 42% 58%;
  min-height: 740px;
  background: #fff;
}

.urban-v3 .hero-copy {
  padding-bottom: 34px;
}

.urban-v3 .hero h1 {
  max-width: 650px;
  font-size: 64px;
}

.urban-v3 .hero-lead {
  max-width: 530px;
  font-size: 18px;
}

.urban-v3 .hero-product-media {
  background: var(--warm);
}

.urban-v3 .hero-product-media img {
  object-position: center 16%;
}

.urban-v3 .hero-product-media strong {
  position: absolute;
  z-index: 2;
  top: 22px;
  right: 22px;
  padding: 10px 14px;
  color: #fff;
  background: var(--orange);
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
}

.hero-proof {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 0;
  max-width: 650px;
  margin: 34px 0 0;
  border: 1px solid var(--ink);
}

.hero-proof div {
  padding: 15px 13px;
  border-right: 1px solid var(--line);
  background: #fff;
}

.hero-proof div:last-child {
  border-right: 0;
}

.hero-proof dt,
.hero-proof dd {
  margin: 0;
}

.hero-proof dt {
  color: var(--muted);
  font-size: 11px;
  font-weight: 900;
  text-transform: uppercase;
}

.hero-proof dd {
  margin-top: 4px;
  font-size: 15px;
  font-weight: 900;
}

.commerce-strip {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-bottom: 1px solid var(--ink);
}

.commerce-strip article {
  min-height: 220px;
  padding: 26px 34px;
  border-right: 1px solid var(--ink);
  background: #fff;
}

.commerce-strip article:last-child {
  border-right: 0;
  background: var(--ink);
  color: #fff;
}

.commerce-strip span,
.conversion-grid span,
.sales-next-grid span,
.pdp-commerce-path span {
  color: var(--orange);
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
}

.commerce-strip h2 {
  margin: 62px 0 12px;
  font-size: 30px;
  line-height: 1;
  font-weight: 900;
  text-transform: uppercase;
}

.commerce-strip p {
  max-width: 360px;
  margin: 0;
  color: var(--muted);
}

.commerce-strip article:last-child p {
  color: rgba(255, 255, 255, 0.68);
}

.conversion-grid,
.sales-next-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border: 1px solid var(--ink);
}

.conversion-grid a,
.sales-next-grid article {
  min-height: 250px;
  padding: 24px;
  border-right: 1px solid var(--ink);
  background: #fff;
  transition: color var(--fast), background var(--fast);
}

.conversion-grid a:last-child,
.sales-next-grid article:last-child {
  border-right: 0;
}

.conversion-grid a:hover {
  color: #fff;
  background: var(--orange);
}

.conversion-grid a:hover span,
.conversion-grid a:hover em {
  color: rgba(255, 255, 255, 0.82);
}

.conversion-grid strong,
.sales-next-grid strong {
  display: block;
  margin-top: 96px;
  font-size: 25px;
  line-height: 1;
  text-transform: uppercase;
}

.conversion-grid em,
.sales-next-grid p {
  display: block;
  margin-top: 9px;
  color: var(--muted);
  font-size: 13px;
  font-style: normal;
}

.sales-next {
  background: var(--warm);
}

.sales-next-grid article:last-child,
.direct-sales-layer .sales-next-grid article:last-child {
  color: #fff;
  background: var(--ink);
}

.sales-next-grid article:last-child p,
.direct-sales-layer .sales-next-grid article:last-child p {
  color: rgba(255, 255, 255, 0.68);
}

.urban-v3 .pdp-copy h1 {
  font-size: 70px;
}

.pdp-proof-mini {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  max-width: 520px;
  margin: -14px 0 24px;
}

.pdp-proof-mini span {
  padding: 8px 10px;
  border: 1px solid var(--line);
  color: var(--muted);
  background: #fff;
  font-size: 11px;
  font-weight: 900;
  text-transform: uppercase;
}

.pdp-commerce-path {
  display: grid;
  grid-template-columns: 1.2fr repeat(3, 1fr);
  border-bottom: 1px solid var(--ink);
}

.pdp-commerce-path > div,
.pdp-commerce-path a {
  min-height: 210px;
  padding: 24px 34px;
  border-right: 1px solid var(--ink);
  background: #fff;
}

.pdp-commerce-path a:last-child {
  border-right: 0;
  color: #fff;
  background: var(--ink);
}

.pdp-commerce-path h2 {
  max-width: 360px;
  margin: 44px 0 0;
  font-size: 32px;
  line-height: 1;
  font-weight: 900;
  text-transform: uppercase;
}

.pdp-commerce-path strong {
  display: block;
  margin-top: 74px;
  font-size: 20px;
  line-height: 1;
  text-transform: uppercase;
}

.pdp-commerce-path em {
  display: block;
  margin-top: 8px;
  color: var(--muted);
  font-size: 12px;
  font-style: normal;
}

.pdp-commerce-path a:last-child em {
  color: rgba(255, 255, 255, 0.68);
}

.direct-sales-layer {
  background: var(--warm);
}

@media (max-width: 1100px) {
  .urban-v3 .hero,
  .commerce-strip,
  .conversion-grid,
  .sales-next-grid,
  .pdp-commerce-path {
    grid-template-columns: 1fr;
  }

  .commerce-strip article,
  .conversion-grid a,
  .sales-next-grid article,
  .pdp-commerce-path > div,
  .pdp-commerce-path a {
    min-height: 0;
    border-right: 0;
    border-bottom: 1px solid var(--ink);
  }

  .commerce-strip article:last-child,
  .conversion-grid a:last-child,
  .sales-next-grid article:last-child,
  .pdp-commerce-path a:last-child {
    border-bottom: 0;
  }

  .urban-v3 .hero h1,
  .urban-v3 .pdp-copy h1 {
    font-size: 50px;
  }

  .hero-proof {
    grid-template-columns: repeat(2, 1fr);
  }

  .hero-proof div:nth-child(2) {
    border-right: 0;
  }

  .hero-proof div:nth-child(-n+2) {
    border-bottom: 1px solid var(--line);
  }

  .conversion-grid strong,
  .sales-next-grid strong,
  .pdp-commerce-path strong,
  .commerce-strip h2,
  .pdp-commerce-path h2 {
    margin-top: 34px;
  }
}

@media (max-width: 720px) {
  .urban-v3 .hero h1,
  .urban-v3 .pdp-copy h1 {
    font-size: 40px;
  }

  .hero-proof {
    grid-template-columns: repeat(4, minmax(0, 1fr));
    margin-top: 24px;
  }

  .hero-proof div,
  .hero-proof div:nth-child(2),
  .hero-proof div:nth-child(-n+2) {
    border-right: 1px solid var(--line);
    border-bottom: 0;
  }

  .hero-proof div:last-child {
    border-right: 0;
  }

  .hero-proof div {
    padding: 11px 8px;
  }

  .hero-proof dt {
    font-size: 9px;
  }

  .hero-proof dd {
    font-size: 12px;
  }

  .urban-v3 .pdp-copy .fine-print {
    display: none;
  }

  .commerce-strip article,
  .conversion-grid a,
  .sales-next-grid article,
  .pdp-commerce-path > div,
  .pdp-commerce-path a {
    padding: 22px 18px;
  }

  .commerce-strip h2,
  .pdp-commerce-path h2 {
    font-size: 27px;
  }

  .conversion-grid strong,
  .sales-next-grid strong {
    margin-top: 46px;
    font-size: 22px;
  }
}

@media (max-width: 1100px) {
  .site-header {
    grid-template-columns: 1fr auto;
    padding: 12px 20px;
  }

  .top-nav {
    grid-column: 1 / -1;
    justify-content: flex-start;
    gap: 18px;
    overflow-x: auto;
    white-space: nowrap;
    scrollbar-width: none;
  }

  .top-nav::-webkit-scrollbar {
    display: none;
  }

  .hero,
  .pdp-hero,
  .story-band,
  .brand-code,
  .world-layout,
  .size-layout {
    grid-template-columns: 1fr;
  }

  .hero {
    height: auto;
    min-height: 0;
    max-height: none;
  }

  .hero-media {
    min-height: 560px;
    border-left: 0;
    border-top: 1px solid var(--ink);
  }

  .hero-copy {
    padding: 120px 28px 52px;
  }

  .hero h1,
  .pdp-copy h1 {
    font-size: 50px;
  }

  .hero-watermark {
    left: 26px;
    font-size: 108px;
  }

  .section,
  .final-cta {
    padding-left: 24px;
    padding-right: 24px;
  }

  .section-head {
    grid-template-columns: 1fr;
    gap: 12px;
  }

  .section-head h2,
  .brand-copy h2,
  .story-band h2,
  .final-cta h2 {
    font-size: 40px;
  }

  .world-card {
    min-height: 580px;
    border-right: 0;
    border-bottom: 1px solid var(--ink);
  }

  .world-side,
  .proof-grid,
  .proof-grid-wide,
  .scenario-list,
  .wear-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .brand-mark-tile,
  .insert-card,
  .assistant-card,
  .brand-copy,
  .story-band div {
    border-left: 0;
    border-right: 0;
  }

  .brand-mark-tile {
    min-height: 280px;
  }

  .pdp-copy {
    position: static;
    min-height: 0;
    padding: 52px 28px;
  }

  .pdp-gallery {
    border-left: 0;
    border-top: 1px solid var(--ink);
  }

  .size-layout table,
  .assistant-card {
    border-left: 0;
  }

  .final-cta {
    grid-template-columns: 1fr;
    align-items: start;
  }
}

@media (max-width: 720px) {
  body {
    padding-bottom: 72px;
  }

  .site-header {
    min-height: 60px;
    gap: 10px;
    padding: 10px 14px;
  }

  .brand {
    font-size: 19px;
  }

  .header-cta {
    display: none;
  }

  .top-nav {
    gap: 14px;
    padding-bottom: 2px;
  }

  .top-nav a {
    font-size: 11px;
  }

  .hero-copy {
    padding: 88px 18px 36px;
  }

  .hero h1,
  .pdp-copy h1 {
    font-size: 39px;
  }

  .hero-lead,
  .pdp-copy > p {
    font-size: 15px;
  }

  .hero-actions,
  .final-cta .btn {
    width: 100%;
  }

  .btn {
    width: 100%;
    min-height: 50px;
    padding: 0 18px;
    font-size: 12px;
  }

  .hero-watermark {
    top: 18px;
    left: 16px;
    font-size: 68px;
  }

  .hero-media {
    min-height: 430px;
  }

  .hero-media span {
    left: 14px;
    right: 14px;
    bottom: 14px;
    text-align: center;
  }

  .ticker {
    padding: 0 18px;
  }

  .section {
    padding: 58px 18px;
  }

  .section-head {
    margin-bottom: 26px;
  }

  .section-head h2,
  .brand-copy h2,
  .story-band h2,
  .final-cta h2 {
    font-size: 31px;
  }

  .world-card {
    min-height: 470px;
  }

  .world-caption,
  .mini-world div {
    grid-template-columns: auto 1fr;
    gap: 10px;
    min-height: 72px;
    padding: 16px;
  }

  .world-caption em,
  .mini-world em {
    grid-column: 2;
  }

  .mini-world {
    min-height: 330px;
  }

  .world-side,
  .proof-grid,
  .proof-grid-wide,
  .scenario-list,
  .wear-grid {
    grid-template-columns: 1fr;
  }

  .proof-grid figure,
  .wear-grid figure,
  .scenario-list a {
    border-right: 0;
    border-bottom: 1px solid var(--ink);
  }

  .proof-grid figure:last-child,
  .wear-grid figure:last-child,
  .scenario-list a:last-child {
    border-bottom: 0;
  }

  .brand-mark-tile {
    grid-template-columns: repeat(3, 1fr);
    gap: 8px;
    min-height: 190px;
    padding: 22px;
  }

  .brand-copy,
  .story-band div,
  .assistant-card {
    padding: 28px 18px;
  }

  .insert-card {
    margin: 18px;
    min-height: 210px;
  }

  .insert-card p {
    font-size: 22px;
  }

  .scenario-list a {
    min-height: 154px;
  }

  .story-band img {
    height: 440px;
  }

  .final-cta {
    padding: 58px 18px;
  }

  .site-footer {
    grid-template-columns: 1fr;
    padding: 26px 18px;
  }

  .breadcrumbs {
    padding: 14px 18px;
  }

  .pdp-copy {
    padding: 42px 18px;
  }

  .pdp-copy > .btn-primary {
    display: none;
  }

  .pdp-gallery {
    grid-template-columns: 1fr;
  }

  .pdp-gallery img,
  .pdp-gallery .gallery-main {
    min-height: 430px;
    border-left: 0;
  }

  .specs div {
    align-items: flex-start;
  }

  .size-layout th,
  .size-layout td {
    padding: 12px 10px;
    font-size: 13px;
  }

  .mobile-buy {
    position: fixed;
    z-index: 30;
    left: 12px;
    right: 12px;
    bottom: 12px;
    display: flex;
    align-items: center;
    justify-content: center;
    min-height: 50px;
    color: #fff;
    background: var(--orange);
    border: 1px solid var(--orange);
    font-size: 12px;
    font-weight: 900;
    text-transform: uppercase;
    box-shadow: 0 12px 28px var(--shadow);
  }
}

/* Urban v4 / Sales MVP */
.urban-v4 {
  --sales-green: #143d2a;
  --sales-warm: #f7f3ed;
  --sales-panel: #181818;
}

.urban-v4.modal-open {
  overflow: hidden;
}

.urban-v4 .brand-logo {
  width: 128px;
  min-width: 128px;
}

.urban-v4 .brand-logo img {
  width: 100%;
  height: auto;
}

.urban-v4 .brand-logo-light {
  filter: none;
}

.urban-v4 .site-footer {
  color: #fff;
  background: var(--ink);
  border-top: 0;
}

.urban-v4 .site-footer a {
  color: #fff;
}

.urban-v4 .hero-sales {
  background: var(--sales-warm);
}

.urban-v4 .hero-sales .hero-watermark {
  color: rgba(20, 61, 42, 0.09);
  font-size: 128px;
}

.urban-v4 .hero-sales .hero-copy {
  padding-bottom: 42px;
}

.urban-v4 .hero-sales .btn-primary,
.urban-v4 .final-sales .btn-primary,
.urban-v4 .checkout-card .btn-primary,
.urban-v4 .order-form .btn-primary {
  background: var(--sales-green);
  border-color: var(--sales-green);
}

.urban-v4 .hero-sales .btn-primary:hover,
.urban-v4 .final-sales .btn-primary:hover,
.urban-v4 .checkout-card .btn-primary:hover,
.urban-v4 .order-form .btn-primary:hover {
  background: var(--orange);
  border-color: var(--orange);
}

.urban-v4 .sales-strip article:last-child,
.urban-v4 .channel-grid article:first-child,
.urban-v4 .checkout-wide {
  color: #fff;
  background: var(--sales-green);
}

.urban-v4 .sales-strip article:last-child p,
.urban-v4 .channel-grid article:first-child p,
.urban-v4 .checkout-wide p,
.urban-v4 .checkout-wide em,
.urban-v4 .checkout-wide span {
  color: rgba(255, 255, 255, 0.72);
}

.sales-builder {
  background: var(--ink);
  color: #fff;
}

.sales-builder .section-head p,
.sales-builder .eyebrow {
  color: rgba(255, 255, 255, 0.68);
}

.sales-builder-grid {
  display: grid;
  grid-template-columns: minmax(320px, 0.92fr) minmax(0, 1.08fr);
  gap: 0;
  border: 1px solid rgba(255, 255, 255, 0.22);
}

.size-assistant,
.checkout-card {
  min-height: 100%;
  padding: 34px;
}

.size-assistant {
  display: grid;
  gap: 16px;
  background: #fff;
  color: var(--ink);
}

.form-head {
  display: flex;
  justify-content: space-between;
  gap: 18px;
  margin-bottom: 8px;
}

.form-head span,
.channel-grid span,
.checkout-product span {
  color: var(--orange);
  font-size: 12px;
  font-weight: 900;
  text-transform: uppercase;
}

.form-head strong {
  font-size: 22px;
  line-height: 1.05;
  text-transform: uppercase;
}

.size-assistant label,
.order-form label {
  display: grid;
  gap: 8px;
  color: var(--muted);
  font-size: 12px;
  font-weight: 800;
  text-transform: uppercase;
}

.size-assistant input,
.order-form input,
.order-form textarea {
  width: 100%;
  min-height: 50px;
  padding: 0 14px;
  border: 1px solid var(--line);
  background: var(--paper);
  color: var(--ink);
  font: inherit;
  font-size: 16px;
}

.order-form textarea {
  min-height: 94px;
  padding-top: 12px;
  resize: vertical;
}

.size-result,
.order-status {
  margin: 0;
  padding: 14px;
  color: var(--ink);
  background: var(--warm);
  border-left: 3px solid var(--orange);
  font-size: 14px;
  font-weight: 700;
}

.checkout-card {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 28px;
  background: var(--sales-panel);
  color: #fff;
}

.checkout-card p {
  max-width: 520px;
  margin: 0;
  color: rgba(255, 255, 255, 0.68);
  font-size: 14px;
}

.checkout-product {
  display: grid;
  grid-template-columns: 124px minmax(0, 1fr);
  gap: 22px;
  align-items: center;
}

.checkout-product img {
  aspect-ratio: 3 / 4;
  width: 100%;
  object-fit: cover;
  border: 1px solid rgba(255, 255, 255, 0.24);
}

.checkout-product strong {
  display: block;
  max-width: 520px;
  margin: 8px 0;
  font-size: 27px;
  line-height: 1.05;
  text-transform: uppercase;
}

.checkout-product em {
  color: rgba(255, 255, 255, 0.68);
  font-style: normal;
}

.checkout-actions {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
}

.checkout-actions .btn {
  flex: 1 1 190px;
}

.channel-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border: 1px solid var(--ink);
}

.channel-grid article {
  min-height: 260px;
  padding: 28px;
  border-right: 1px solid var(--ink);
  background: #fff;
}

.channel-grid article:last-child {
  border-right: 0;
}

.channel-grid strong {
  display: block;
  margin: 34px 0 14px;
  font-size: 28px;
  line-height: 1.05;
  text-transform: uppercase;
}

.channel-grid p {
  margin: 0;
  color: var(--muted);
}

.pdp-sales .hero-actions {
  margin-top: 22px;
}

.size-layout-sales {
  grid-template-columns: minmax(320px, 0.8fr) minmax(0, 1.2fr);
  align-items: stretch;
}

.size-layout-sales .size-assistant {
  border-right: 1px solid var(--ink);
}

.checkout-section {
  background: var(--warm);
}

.checkout-wide {
  border: 1px solid var(--sales-green);
}

.checkout-wide .checkout-product img {
  max-width: 180px;
}

.order-modal {
  position: fixed;
  z-index: 100;
  inset: 0;
  display: grid;
  place-items: center;
  padding: 22px;
  background: rgba(17, 17, 17, 0.62);
}

.order-modal[hidden] {
  display: none;
}

.order-dialog {
  position: relative;
  width: min(560px, 100%);
  max-height: calc(100vh - 44px);
  overflow: auto;
  padding: 34px;
  background: #fff;
  border: 1px solid var(--ink);
  box-shadow: 0 30px 80px rgba(0, 0, 0, 0.28);
}

.order-dialog h2 {
  margin: 0 0 24px;
  font-size: 34px;
  line-height: 1.05;
  text-transform: uppercase;
}

.modal-close {
  position: absolute;
  top: 12px;
  right: 12px;
  width: 42px;
  height: 42px;
  border: 1px solid var(--line);
  background: #fff;
  color: var(--ink);
  font-size: 26px;
  line-height: 1;
  cursor: pointer;
}

.order-form {
  display: grid;
  gap: 16px;
}

.urban-v4 .mobile-buy {
  background: var(--sales-green);
  border-color: var(--sales-green);
}

@media (max-width: 980px) {
  .urban-v4 .brand-logo {
    width: 114px;
    min-width: 114px;
  }

  .sales-builder-grid,
  .size-layout-sales,
  .channel-grid {
    grid-template-columns: 1fr;
  }

  .size-layout-sales .size-assistant,
  .channel-grid article {
    border-right: 0;
    border-bottom: 1px solid var(--ink);
  }

  .channel-grid article:last-child {
    border-bottom: 0;
  }

  .urban-v4 .hero-sales .hero-watermark {
    font-size: 92px;
  }
}

@media (max-width: 720px) {
  .urban-v4 .site-header {
    grid-template-columns: auto 1fr;
  }

  .urban-v4 .brand-logo {
    width: 108px;
    min-width: 108px;
  }

  .urban-v4 .hero-sales .hero-watermark {
    font-size: 54px;
    white-space: normal;
  }

  .urban-v4 .hero-sales .hero-proof {
    display: none;
  }

  .sales-builder-grid {
    border-left: 0;
    border-right: 0;
  }

  .size-assistant,
  .checkout-card,
  .channel-grid article,
  .order-dialog {
    padding: 22px 18px;
  }

  .checkout-product {
    grid-template-columns: 92px minmax(0, 1fr);
    gap: 14px;
  }

  .checkout-product strong {
    font-size: 19px;
  }

  .channel-grid strong {
    margin-top: 24px;
    font-size: 23px;
  }

  .order-dialog h2 {
    font-size: 27px;
  }
}